SUNRISE PLUS PTE. LTD. v THE SUNRIDER CORPORATION DBA SUNRIDER INTERNATIONAL

[2025] SGHC 51 High Court (General Division) 26 March 2025 • HC/TA 1/2025 • 39 min read
11 cases cited

Catchwords

Intellectual Property — Trade mark and trade names — Relative ground for refusal — Passing off Intellectual Property — Trade mark and trade names— Relative ground for refusal — Similarity to earlier registered trade mark

Practice Areas

Intellectual Property

Judges (1)

Kwek Mean Luck Delivered

Counsel (8)

Ghows LLC Firm Mirandah Law LLP Firm Dinesh Kumar Counsel Respondent Millicent Lui Qiao Xin Counsel Appellant O'Connor Pauline Teresa Counsel Appellant Suhaimi bin Lazim Counsel Respondent Sukumar Karuppiah Counsel Respondent Teh Ri Xing Ruth Counsel Appellant

Parties (2)

Sunrise Plus (Pte) Ltd Appellant The Sunrider Corporation dba Sunrider International Respondent

Case Significance

[2025] SGHC 51 is a High Court (General Division) decision dated 26 March 2025 concerning Intellectual Property, specifically addressing trade mark and trade names and trade mark and trade names— relative ground for refusal. The judgment was delivered by Kwek Mean Luck. The case was brought by Sunrise Plus (Pte) Ltd (appellant) against The Sunrider Corporation dba Sunrider International (respondent). Legal representation was provided by Ghows LLC and Mirandah Law LLP. The judgment cites 11 cases and references 1 statutory provision, namely the Trade Marks Act.

Summary

Sunrise Plus appealed against IPOS's decision to refuse registration of its trade marks in Classes 5, 29, 30 and 35, which were opposed by The Sunrider Corporation on grounds of similarity to its earlier 'SUNRIDER' marks and passing off. The court allowed the appeal on the passing off ground but dismissed it on the similarity ground under s 8(2)(b) of the Trade Marks Act, ultimately refusing registration as the marks remained similar to the earlier registered marks.

What was decided in [2025] SGHC 51?

[2025] SGHC 51 (SUNRISE PLUS PTE. LTD. v THE SUNRIDER CORPORATION DBA SUNRIDER INTERNATIONAL) is a High Court (General Division) decision from 26 March 2025 addressing Intellectual Property, specifically trade mark and trade names and trade mark and trade names— relative ground for refusal. The judgment was delivered by Kwek Mean Luck.

Who were the parties in SUNRISE PLUS PTE. LTD. v THE SUNRIDER CORPORATION DBA SUNRIDER INTERNATIONAL?

The appellant in [2025] SGHC 51 was Sunrise Plus (Pte) Ltd, and the respondent was The Sunrider Corporation dba Sunrider International. Legal representation included Ghows LLC and Mirandah Law LLP. The case was decided on 26 March 2025 in the High Court (General Division).

Which judge decided [2025] SGHC 51?

[2025] SGHC 51 was delivered by Kwek Mean Luck in the High Court (General Division) on 26 March 2025. The case concerned Intellectual Property.

What cases and statutes does [2025] SGHC 51 cite?

[2025] SGHC 51 cites 11 prior decisions. It references Trade Marks Act.

Statutes Cited

Trade Marks Act (Cap 332)

Cases Cited (11)

SG (1)
[2021] SGHC 165
SLR (10)
[1997] 3 SLR(R) 797 [1998] 1 SLR(R) 975 [2006] 4 SLR(R) 629 [2009] 3 SLR(R) 216 [2013] 1 SLR 531 [2013] 2 SLR 941 [2014] 1 SLR 911 [2016] 3 SLR 517 [2016] 4 SLR 86 [2021] 3 SLR 319

Judgment

Read the full judgment on the official Singapore Courts portal.

Read on eLitigation

Source: eLitigation ([2025] SGHC 51)